知覺價格、知覺品質與知覺價值對購物意願之影響─不同通路類型及產品之比較
碩士 === 東吳大學 === 國際貿易學系 === 89 === With the development of internet, customers have more choices when they want to purchase commodities besides traditional retailers and direct mail-order . They could use the new channel, ex. Internet, and shop on the net quickly and conveniently. Therefore, shopping...
Main Author: | 林文婷 |
---|---|
Other Authors: | 陳惠芳 |
Format: | Others |
Language: | zh-TW |
Published: |
2001
|
Online Access: | http://ndltd.ncl.edu.tw/handle/46179574983465847429 |
Similar Items
-
知覺品質、知覺價值與消費者購買意願之關係-以全螢幕觸控式手機為例
by: Tsung-chu Tseng, et al.
Published: (2010) -
促銷形式語意差異對消費者知覺品質、知覺價值及購買意願的影響
by: 劉恁宣 -
台灣「MIT微笑」共同標章知覺品質,知覺價值與購買意願,滿意度關係之研究
by: 黃琇盈 -
產品知識、知覺風險、知覺價值、顧客滿意度與購買意願之研究—以投資理財商品為例
by: 王添成
Published: (2011) -
品牌識別、產品知識、產品涉入、知覺價值與購買意願關係之研究
by: Huang-Ning Lee, et al.