Firms'' Response Speed to Competitors'' New Product Preannouncements : Signal Features Analysis
碩士 === 東吳大學 === 國際貿易學系 === 89 === In recent years, many firms like to adopt new product preannouncement, that is because of its first move advantages and potential benefits. However, the risk of losing markets and profits also enforce the competitors to respond quickly. If the competitors read and j...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32555414692977842421 |