The Research of Buying Decision Factor in Newspaper Consumer-- as Single-copy Sales in Taipei

碩士 === 世新大學 === 傳播研究所(含博士學位學程) === 89 === In decade, the “Single-copy Sales” Newspaper Markets are gradually became leading role as the trend of continued grown in the whole Newspaper distribution activities, the critical reason is the change of urbanization-Lifestyle in Taiwan and standing in great...

Full description

Bibliographic Details
Main Author: 朱國良
Other Authors: 劉新白 博士
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/49780696059891569876