The Relationships among TV Advertising, Coupon Distribution, and Children's Brand Attitudes towards Fast Food Restaurants and Their Purchase Intensions
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 89 === Consumers often have less than perfect information in making their choices, especially when several restaurants offer different brands and similar products in the same segment of the industry, as in the case of Quick Service Restaurants (QSR). According to Ac...
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| Format: | Others |
| Language: | zh-TW |
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2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54091794880098771842 |