A Study of Promotion Strategy for National Tourism Organization (NTO) in Taiwan

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 89 ===  Establishment of a National Tourism Organization (NTO), an overseas branch office of a country’s Tourism Ministry or Tourism Board, paves the way to develop and promote the demand of international tourism as well as to increase awareness and create a positive...

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Bibliographic Details
Main Authors: Vanesa Ying-Fang Yu, 尤盈方
Other Authors: Fisher Chia-Yu Chen
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/18080147790213647526