The Study of Customer Relationship Management Reference Model

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 89 === In accordance with 80/20 rule, the 80 percent revenue of business originate from 20 percent customer, so how to know customer needs, discover customer value, develop customer strategies becomes a hot topics for business competition. The customer relationshi...

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Bibliographic Details
Main Authors: Chun-Jung Chang, 張俊榮
Other Authors: Ming-Kuen Chen
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/99592209018971331589