A Study on Exploring the Myth of Alcohol Advertisement﹕taking the adulthood students as an example
碩士 === 淡江大學 === 大眾傳播學系 === 89 === Media always use myth to express its message. Capitalism helps myth become stronger. Alcoholic advertisement is one of the examples. Once myth constructs with meaning, audience will understand what the media and the advertisement are talking. This is an interesting...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20910932460443777587 |