A Study of CRM adoption in Taiwan banking industry
碩士 === 淡江大學 === 資訊管理學系 === 89 === This research surveys the current status of Taiwan native banks adopting CRM, and also analysis the difference of using CRM between different types of banks. After collecting the CRM data, we use Cluster Analysis to divide the banks into three groups, then take the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20329711128395725144 |