The Enhancement of Customer Loyalty by Building a Customer''s Trust Model toward Web Purchasing
碩士 === 淡江大學 === 資訊管理學系 === 89 === Retaining customer loyalty is crucial in electronic commerce. To gain the loyalty of customers, gaining their trust is the first step. This paper proposes a multi-phased model of customer trust for Internet shopping. Through this model enhance customer loyalty. In o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71217538874122789496 |