The Influences of Advertising Spokesmen and Advertising Appeals Upon Advertising Effect
碩士 === 淡江大學 === 管理科學學系 === 89 === Abstract Advertisements have been proved to play important roles in the daily life. It is now a key topic to discover the kinds of advertisements that can attract the customers'' attention and even stimulate the desire to buy. Therefore, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86323450484756815403 |