The Study on the Franchise Agreement in the European Community

碩士 === 淡江大學 === 歐洲研究所 === 89 === Franchising, a new retail marketing network, emerged after the middle of the 20th century. Different from the traditional distribution method, franchising is able to breakthrough the restrictions on the outlets and extend the economic scale. In a distribution franchi...

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Bibliographic Details
Main Authors: Chen-Yu Hsieh, 謝貞瑜
Other Authors: Wang Tai-Chuang
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/94491131005588480637