The Relationships among TV Advertising, Coupon Distribution, and Children''''s Brand Attitudes towards Fast Food Restaurants and Their Purchase Intensions
碩士 === 世新大學 === 觀光學系碩士班 === 89 === Consumers often have less than perfect information in making their choices, especially when several restaurants offer different brands and similar products in the same segment of the industry, as in the case of Quick Service Restaurants (QSR). According to Acuff a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uz2eap |