The development of Children''s Brand Attitude and Purchase Intention Scales toward Fast Food Restaurants
碩士 === 世新大學 === 觀光學系碩士班 === 89 === In an intensely competitive environment, many companies spend substantial time and resources on finding out consumers’ brand attitude and their purchase intention. According to the Nation’s Restaurant News (“Top 100 chain,” 1999), more than 100 restaurant chains w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56484567970822354421 |