The Effects of Brand Elements on Brand Equity
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 89 === Brand elements are one of the important methods to build brand equity. However each brand element has certain strengths and weaknesses. Thus, marketers must combine brand elements by choosing different brand elements to achieve different objectives and make su...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65576927495437158889 |