The effects of cognitive style and involvement on banner advertising
碩士 === 國立中正大學 === 資訊管理學系 === 90 === Internet is a very attractive advertising media. Because of the uniqueness and multi-functionality of WWW, Internet has become a popular media to many advertisers. As Internet is getting more essential, the effective way to provide Internet advertisement becomes o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82624976002137026792 |