The Impact of the Image of Manufacturer’s Origin Country, Consumer Mental Consciousness, and Perceived Price on Consumer Purchase Behavior ─ Take Taiwan and Mainland China Metropolitan as an Example
碩士 === 長榮管理學院 === 經營管理研究所 === 90 === Abstract Due to rocketing development of liberalized economics, market globalization is gradually formed. Customers will have more choices of goods from all over the world; therefore, they will tend to rely on cues from products and also their mental r...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87326615040626689938 |