The Relationship among Internation Marketing Strategy , Political Risk , Entry Mode and Operation Performance of Taiwanese Multinational Corporations
碩士 === 長榮管理學院 === 經營管理研究所 === 90 === Abstract As multinational enterprise concern, it is an importance research motive matter about that how to consider of effect factor of the political risk, to choice a correct way of entering mode and how to advance making their international marketi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/37688490833399436316 |