A Study of Strategic Alliances in Business to Consumer Electronic Commerce Enterprises
碩士 === 中原大學 === 企業管理研究所 === 90 === This study is a relative study of strategic alliance behavior in B to C (Business to Consumer，B2C) EC(Electric Commerce) company in Taiwan. B2 C EC is a new sale channel type appeared during theses years. Because the overhead cost of B2C EC is lower, many B2C EC co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70382634948058206045 |