The Empirical Study on Brand Image Buildingin Taiwan Baking Industry
碩士 === 中原大學 === 企業管理研究所 === 90 === This report is the result which has been analysis by relate lecture and empirical research, focus on brand identity, brand positioning, and brand image which build up the consolation of these three facyors and further disscuss the effect. This report examines the...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2002
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Online Access: | http://ndltd.ncl.edu.tw/handle/02188908730083317888 |