The Empirical Study on Brand Image Buildingin Taiwan Baking Industry

碩士 === 中原大學 === 企業管理研究所 === 90 === This report is the result which has been analysis by relate lecture and empirical research, focus on brand identity, brand positioning, and brand image which build up the consolation of these three facyors and further disscuss the effect. This report examines the...

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Bibliographic Details
Main Authors: Ming-Yung Huang, 黃銘永
Other Authors: Horng- Der Leu
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/02188908730083317888