The core active process for Customer Relationship Management in the business

碩士 === 中原大學 === 企業管理研究所 === 90 === 英文摘要 Abstract As the competitive environment becomes more severe and the customer’s demand gets more diverse, the enterprises need more efficient plan to manage the relationship with their customers; therefore, Customer Relationship Management (CRM) has became mor...

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Bibliographic Details
Main Authors: WEN-BIN CHANG, 張文彬
Other Authors: Jan-Yan Lin
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/51008452985136156747