The estimation of trademarks value and its test on value relevance
碩士 === 中原大學 === 會計研究所 === 90 === Abstract In the area of intangible assets, trademarks are the intelligence property right most highly connected with industries and businesses. The benefits of trademarks mainly come from the increase of firm’s sales. First, this study construct an estimation method...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18838077018494804762 |