An Information Processing Perspective For Managing Cusomer Relationship-The Case of Chunghwa Telecom (CHT)

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 90 === Keeping relationship partnership with customer is benefitful for creating value, reducing searching and transaction cost. The powerful information technology is helpful for interacting with customers and addressing their needs. Customer relationship management (...

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Bibliographic Details
Main Authors: Ming-Te Chen, 陳明德
Other Authors: Maw-Liann Shyu
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/02136425499649218925