A Study on the Commitment and Trust in Sports Service

碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 90 === The study tested the model of service relationship (Bowen & Shoemaker, 1998) at the Top Pool School. There are some results, which got from the study: (1) the positive linkage between the switching costs which members experienced and the commitment of the...

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Bibliographic Details
Main Authors: Pei-Wen Wang, 王沛文
Other Authors: Yih-Chaung Chen
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/42497039228472239554