Investigation and Analysis of Key Success Factors for Franchise Chain Stores：An Example of Chain Bookstore
碩士 === 大葉大學 === 事業經營研究所 === 90 === The purpose of this study is to explore the chain bookstore’s key success factors. The study first reviewed the literature, and then designed a questionnaire to conduct a survey on eleven franchise chain bookstore systems. A canonical correlation analysis was used...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93313241445073907221 |