The Internet Store Attributes Influences Towards Consumer Store Choice on the Internet or in the Domestic Stores

碩士 === 大葉大學 === 國際企業管理研究所 === 90 === The research is to study the impact of internet store attributes on consumers of store choices. The purposes of this research are: First, to realize which store attributes are important to consumers. Second, how consumers evaluate the importance and perception of...

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Bibliographic Details
Main Authors: Chen Yi Chun, 陳怡君
Other Authors: Liu Jia Ju
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/67575133060874474667