A study on the tourism market demand for historical heritage streets through the tourist market segmentation by tourist behaviors- the case of Lu Kan historical heritage streets

碩士 === 逢甲大學 === 土地管理所 === 90 === This study attempts to develop a tourist resource marketing strategy based on the demand side of the tourist market. This study chooses Lu Kong’s historical area as the study area and using tourist behavior model in the development of a tourist marketing segregation...

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Bibliographic Details
Main Authors: Ya-Li Chen, 程雅立
Other Authors: Chien Han
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/4a9253