Research on the Consumer Acceptance of Web Store on the base of Relationship Marketing Framework and Flow Theory
碩士 === 逢甲大學 === 企業管理所 === 90 === Abstract Recently, business opportunities on the Internet aroused attention popularly, and many firms entered into Internet market sequentially. Therefore, consumers on the Internet could not accept completely the form of Internet shopping, and fear to trade on the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rzbna6 |