The Study of Brand Extension by the Concepts of Brand Equity and Fit
碩士 === 輔仁大學 === 應用統計學研究所 === 90 === The brand extension tactics can decrease the marketing cost, associate an attribution of the original brand with the extension product, The customers easily identify the extension product and accept it. Reebok international Ltd. and Clearly Canadian Bev...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90203817236279053328 |