The Study of Brand Extension by the Concepts of Brand Equity and Fit
碩士 === 輔仁大學 === 應用統計學研究所 === 90 === The brand extension tactics can decrease the marketing cost, associate an attribution of the original brand with the extension product, The customers easily identify the extension product and accept it. Reebok international Ltd. and Clearly Canadian Bev...
Main Authors: | Hsin-Yu LU, 呂欣瑜 |
---|---|
Other Authors: | Teng-Yuan Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2002
|
Online Access: | http://ndltd.ncl.edu.tw/handle/90203817236279053328 |
Similar Items
-
The Influence of Brand Extension Fit and Corporate Image on Brand Equity for Service Industries
by: Cheng-Hui Lin, et al.
Published: (2001) -
The Study of the Relationship between Brand Equity and Brand Extension
by: Wei-Chun Chen, et al.
Published: (2013) -
The Impact of Brand Awareness, Brand Image and Brand Extension on Brand Equity
by: Kuan-Chi Huang, et al.
Published: (2007) -
The Impact of Brand Awareness, Brand Image and Brand Extension on Brand Equity
by: 黃冠錡
Published: (2007) -
The Impact of Extension Fit, Brand Equity and Perceived Risk on Purchase Intension for Extension Products
by: Yu-hui Huang, et al.
Published: (2012)