The influence of Customer Relationship Management to Corporate Image of Department Store

碩士 === 輔仁大學 === 織品服裝學系 === 90 === Because of the trend for globalization, the differentiation of the commercial products is getting smaller and smaller. Under the trend, enterprises are forced to provide the extra value to customers to maintain their competitivity. Therefore, some scholar...

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Bibliographic Details
Main Authors: Chao,Wen-hsiu, 趙文秀
Other Authors: Dr.Su-Lee Tsai
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/24463120341805179962