Construction and Measurement for Integrated Marketing Communication Performance index
碩士 === 義守大學 === 管理科學研究所 === 90 === This research focus on analyzing Integrated Marketing Communication (IMC) from different perspectives, and how the IMC working. We have built the most suitable measurement from an abstract concept and evaluate the pros and cons of the IMC further. After using que...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34143462199431931491 |