A Study in the Relevance of Taiwan Newspapers'''' Advertising Management and Economic Development

碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 90 === With the rapid growth in economics, Taiwan''''s newspapers have put more and more investment in advertising ever since the government moved to Taiwan. However, the newspaper industry is faced with the expansion of electronic media after th...

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Bibliographic Details
Main Authors: WU JYH YUN, 吳志雲
Other Authors: 鄭自隆
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/75689612452844438138