A Study of Brand Switching Intention - Transaction Cost Theory Application
碩士 === 國立政治大學 === 企業管理學系 === 90 === Abstract Company’s existence bases on the customers it owns. The benefit that the customers bring about is the key factor that firm lasts and grows. Study of brand switching helps us understand the forces that lead consumers to stay with or switch to a...
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| Format: | Others |
| Language: | en_US |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38482434387081669999 |