The Measurement Model of Customer Information Satisfaction for Internet Marketing of Digital Products

博士 === 國立政治大學 === 資訊管理學系 === 90 === MIS literature has not addressed the measurement of web customer information satisfaction (WCIS) in electronic commerce. Current models for measuring user information satisfaction (UIS) and end-user computing satisfaction (EUCS) are perceived as inapplicable as th...

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Bibliographic Details
Main Authors: Yi-Shun Wang, 王怡舜
Other Authors: Tzung-I Tang
Format: Others
Language:en_US
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/65455100460802808003