The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies.
碩士 === 國立政治大學 === 廣告學系 === 90 === An Abstract The study based on some consumption phenomenons at the present day .People usually said, "What I have, what I am". Many people used to buy something to show themselves. The Research uses one personality characteristic cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32567052772408739521 |