企業品牌背書於消費者對新產品的信任度與市場接受度之影響
碩士 === 國立政治大學 === 企業管理研究所 === 90 === The purpose of this study is to investigate the endorsement effects of corporate brand, to compare the brand strategy with corporate branding, umbrella branding and product branding strategies, as well as to examine the moderating effects of brand awareness, corp...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30926616948162836005 |