A Study of the Relationship between Customer Value and e-Loyalty
碩士 === 國立中興大學 === 企業管理學系研究所 === 90 === This study is focus on the relationship between customer value and e-loyalty, and classes the web sites with three types: functional value, process value, and relationship value. In this study, the measurement of e-loyalty is different to the traditional way; w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23316949108173679423 |