The Influence of Self-Concept,Life-Style,and Brand Image on Consumers'' Purchase Intention--A Case Study of Cosmetic

碩士 === 國立中興大學 === 行銷學系 === 90 ===

Bibliographic Details
Main Author: 蔡文嘉
Other Authors: 何京勝
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/hv5yyc