The Effects of Reference Prices, Involvement on Consumers'' Price Perceptions and Information Search —A Case Study of Lotion
碩士 === 國立中興大學 === 行銷學系 === 90 === The Effects of Reference Prices, Involvement on Consumers'' Price Perceptions and Information Search —A Case Study of Lotion
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00679114600457935286 |