A Study of the Optimal Advertising Media Allocation Model
碩士 === 國立中興大學 === 行銷學系 === 90 === Advertising is the major tool for transmitting information of products to consumers. In this study, we consider an advertising media allocation problem with the objective to maximize the firm’s profit during the planning horizon. To obtain an optimal deci...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xn8xxk |