A Study on the Relationship between Consumers’ Adoption and Image Perception Difference-A Case Study of Digital Still Camera

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 90 === The purpose of this research is to find out how customers will differentiate the acceptance about new products, and the image of products when they evaluate new products. First of all, we select 11 digital cameras from 60 digital camera samples by similarity c...

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Bibliographic Details
Main Authors: Yi-Chen Chen, 陳怡貞
Other Authors: Hsin-Hsi Lai
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/84784936817407326243