The Effect of Promotion Type, Discount Level, Store Image, and Mental Book Value on Consumers’ Replacement Purchase Intentions─An Empirical Study of Handsets
碩士 === 國立成功大學 === 交通管理學系碩博士班 === 90 === ABSTRACT In recent years, new products are introduced at a quicker pace than ever. Current sales of most consumer durable goods are accounted for by replacements. In order to encourage more consumers to replace their own old product more earlier, retailers use...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6gyvs6 |