The influences of consumer characteristics, characteristics of new product and environment variables on consumers’ adoption willingness.
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 90 === This research discusses the consumer characteristics, characteristics of new product and environment variables that affect consumers’ adoption willingness of Information Appliance. And discusses the differences among consumer characteristics, characteristics o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/723hku |