Interelationships between Brand Equity, Brand Preference and Purchase Intention: A study of Causes and Effects on Brand Equity
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 90 === ABSTRACT The aim of this research is to offer an overall model of brand equity consisting the causes (brand awareness with brand association, brand loyalty, and brand attitude) and the effects (brand preference and purchase intention). A comprehensive frame...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/5hz6rm |