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碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 90 === Lately, it is more and more easier to find private products in wholesale stores, supermarkets, convenient stores, and expert stores. These products are usually named by stores’ brand, so they are the so-called “private brands”. Private brands are the products...

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Bibliographic Details
Main Authors: Chia-Chen Cheng, 鄭家真
Other Authors: Fu-Yann Duh
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/60375358109008329975