The Influence of Success Factors on Taiwan Franchise System─An Empirical Study of Franchisee’s Perception

碩士 === 國立暨南國際大學 === 國際企業學系 === 90 === The franchise system, which combines big business expertise and knowledge with small business entrepreneurism, has become a significant and growing portion of the global economy. In contrast to the widespread practice of franchising, there has been little empiri...

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Bibliographic Details
Main Authors: Raymond Tan Boon Khai, 陳文凱
Other Authors: Yu-An Huang
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/70769832665408160144