The Effect of Consumer Ethnocentrism and Consumer Animosity on Purchase Intention
碩士 === 國立暨南國際大學 === 國際企業學系 === 90 === In recent years, with the continuous development of the business, globalization has become an important trend. The globalization of markets presents lots of challenges and opportunities for domestic and international marketers. This leads to another notable tren...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88123459705717925589 |