A Study of the Motive, Behavior, and Evaluation for Watching Sports Programs within University Students －Taking the 34th World Baseball Cup for Example
碩士 === 國立體育學院 === 體育研究所 === 90 === The 34th World Baseball Cup was held in Taiwan. This event caught many sports fans’ eyes back to the sports of baseball again. In order to realize the spectators’ motive, behavior, and evaluation for media-use, this research took the approach of “Audience Research”...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7c839m |