Establishing a Framework for Customer Relationship Management in Healthcare — with Empirical Study

碩士 === 國立交通大學 === 經營管理研究所 === 90 === ABSTRACT Having done with the literature review and healthcare administrators’ interview, this research has developed a framework of customer relationship management for healthcare, and designed questionnaires to survey the execution of related measure...

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Bibliographic Details
Main Authors: Shih-Huan Hou, 侯世環
Other Authors: Pao-Long Chang
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/10370406479753988240