The Effect of Promotion Strategies on the Behaviors of the Credit Card holders in Taiwan
碩士 === 國立交通大學 === 管理科學系 === 90 === The credit card is wildly used currently. It is an important payment media. We have to pay more attention and do more research in the evolution of credit card. In this paper, there are three issues have to be discussed. First, we discuss what promotion s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49714799037916716936 |